Facebook Application for Blood Donors, Ydonate, Launches

Donor Dialogue along with partner America’s Blood Centers, have launched an interactive facebook application to educate users on the importance of blood donation while giving the ability to take action by allowing users to search for their local donation center, schedule an appointment to donate and recruit friends to take action.

Auburn Hills, MI - June 12 2009
Donor Dialogue and partner America’s Blood Centers have announced the launch of Ydonate, an interactive Facebook Application catering to the education and life-saving donation of blood. This blood donor specific tool was created to address the “who, what, when, where, and why” of blood donation while providing an easy way to take action to donate blood. Facebook users can utilize this application by watching and sharing videos, reading and posting stories, locating their local blood center, scheduling an appointment to donate, and recruiting their friends to join the cause.

Facebook Applications are custom designed social media tools that go beyond standard Facebook functionality to make the facebook experience more engaging and interactive. Currently, more than 70% of Facebook users connect with Facebook Applications.

“We are thrilled to announce the launch of this potentially life-saving cause application. Blood is needed every day for cancer patients to be treated, accident victims to survive, premature babies to live, and transplant candidates to have life-saving surgery.” states Patricia Bezjak, President at Donor Dialogue. “We anticipate that the use of this application will help create awareness and ultimately increase the blood supply.”

This blood donor specific application can now be found on Facebook by searching “Ydonate” or “donate blood” in the application search box.

About Donor Dialogue:
Donor Dialogue does more than just help recruit blood donors – it helps Recruit Donors for Life. The company’s industry-leading suite of products and services make blood centers more efficient, productive, and profitable. The company also delivers innovative, cutting edge Customer Relationship Management software, targeted marketing tools, and data analysis services that revolutionize blood center operations. Donor Dialogue has been a leader in the blood industry for over 10 years, and its parent company, Dialogue Marketing, has delivered unparalleled marketing solutions for over 30 years. With a large team of available donor recruitment professionals, Donor Dialogue has helped generate more than 3.5 million blood donations. The company also is actively involved in national organizations supporting the blood collection industry including AABB, ADRP, ABC, SCABB, and FABB. To learn more about Donor Dialogue please visit www.donordialogue.com

About America’s Blood Centers:
Founded in 1962, America’s Blood Centers is North America’s largest network of community-based, independent blood programs. Recognized by the U.S. Congress for its critical work in patient care and disaster preparedness and response, the federation operates more than 600 blood donor centers providing nearly half of the U.S., and a quarter of the Canadian blood supply.

These blood centers serve more than 180 million people and provide blood products and services to more than 3,500 hospitals and healthcare facilities across North America. America’s Blood Centers’ U.S. members are licensed and regulated by the U.S. Food and Drug Administration. Canadian members are regulated by Health Canada.