Donor Dialogue Partners with America’s Blood Centers to Offer Free Social Media Solution to Blood Centers

Auburn Hills, MI- April 14, 2009
Donor Dialogue has announced the development of a blood donor specific Facebook application specifically designed to create value to both the blood donor and the blood center. The downloadable application is personalized for the blood donor and then localized to the blood center to generate donations and boost retention through an online community.

“Donor Dialogue is eager to launch this application to help bring awareness and create action to a cause that helps save lives every day.” states Lauren Ziskie, Marketing Director at Donor Dialogue. “This interactive tool will allow blood donors across the country to learn about the importance of donating blood while allowing them to take action by scheduling an appointment at their local center, all without leaving facebook.”

Social media websites, such as Facebook and MySpace, consist of over 120 million active users, with 250,000 new users signing up every day. These social media outlets are used to connect with friends, family, and businesses on a personal level. The average user has 120 "friends," and with social media technology it makes it easy for each user to instantaneously spread information to all of their friends with a click of a button. More than 24 million pieces of content are shared each month with these friends (links, stories, pictures, applications) creating an even greater recruitment and retention opportunity for blood centers. Facebook is made up of profiles, applications, and pages, which can be used in different ways to highlight a blood center while targeting a blood donor to take action.

This blood donor specific Facebook application takes advantage of facebook components such as message boards and video sharing while offering customizable features to the blood center such as branding, integrated scheduling tools, event & drive listings, stories, text message alerts and follow-up calls.

About Donor Dialogue:
Donor Dialogue does more than just help recruit blood donors – it helps Recruit Donors for Life. The company’s industry-leading suite of products and services make blood centers more efficient, productive, and profitable. The company also delivers innovative, cutting edge Customer Relationship Management software, targeted marketing tools, and data analysis services that revolutionize blood center operations. Donor Dialogue has been a leader in the blood industry for over 10 years, and it’s parent company, Dialogue Marketing, has delivered unparalleled marketing solutions for over 30 years. With a large team of available donor recruitment professionals, Donor Dialogue has helped generate more than 3.5 million blood donations. The company also is actively involved in national organizations supporting the blood collection industry including AABB, ADRP, ABC, SCABB, and FABB.

Contact:
Sara Carter, Marketing Manager
Donor Dialogue
248.836.2692
www.DonorDialogue.com