Donor Recruitment Management System
We have created a CRM, customer resource management, tool specifically for blood centers. The DRM Touch is a recruiting tool that uses a simple interface built specifically for blood centers. With the DRM Touch, it is possible to manage your entire recruitment process. Everything from donor lists, blood drives, and scheduling can be handled through one system. Create extraordinary marketing campaigns that drill down deep into targeted preferences and demographics.

Above all, our DRM Touch lets you make sense of the data! You have a goldmine of customer data within your donor databases. Let us help you harness that power and place it at your fingertips.

Campaign Management
With our blood donor relationship management system, you can develop and implement powerful marketing campaigns. The levels of detail and specificity are only limited by your imagination – you can create campaigns around active donors, lapsed donors, up-sells, conversions, platelets, plasma, and any permutation of demographics you can think of.

Want to reach Latino Type O donors in a specific three mile radius? How about female platelet donor between the ages of 25 and 35? Creating targeted campaigns is easy and fast with our DRM.

What’s more, you can quickly set up campaigns for manual execution, where you control all aspects of the program, or automatic execution, where our system sends reminders and emails on an automated basis.

For feedback and concerns from donors, our DRM also tracks complaints and questions so that you can comply with new FDA regulations and provide the best follow-up support.

Preference Marketing
Here is a small sample of the types of data our DRM makes easily accessible and integrates into your campaign strategies:

• Preferred method of contact
• Donor loyalty points
• Gender
• Preferred phlebotomy types
• Preferred geographies
• Donation history
• Feedback and concern history
• Age
• Ethnicity

In the past, you may have created marketing campaigns based on educated guesswork and general assumptions. With our DRM and blood industry recruitment, you can shed light on specific data and demographics to create incredibly effective marketing strategies. Our DRM replaces guesswork with insightful, accurate knowledge.

Appointment Scheduler
The DRM features a scheduling system that takes the confusion out of your calendar. From one simple interface, you can manage all appointment elements:

• All sources – telerecruiting, online scheduling, donor center-driven schedules, and business and organizational drives.
• Appointment history.
• Show history.
• Reminders: phone, e-mail, text messages.
• Organization point-persons.
• Group scheduler to simplify large donor drive events.

With a cleaner, better organized calendar, your staff can manage inventory and employee schedules more efficiently.

Reporting
Unlike any other CRM, our DRM solution lets you analyze the results of a donor recruitment campaign with in-depth, easy-to-use reports. You can analyze specific groups for donor recognition programs, run detailed assessments in just a few minutes, and get real-time appointment data by date, site, and phlebotomy type.

Beyond dissecting and analyzing every aspect of your marketing efforts, our DRM reports also can generate recruitment mailing labels, mail merges, feedback lists, and summary reports.

Manual Dialer
For centers without autodialers, our DRM’s Manual Dialer feature pulls up specific donor information along with customized scripts for your staff. Our calling scripts are some of the best in the industry and have been created by elite donor recruitment professionals.

Want to learn more about our CRM designed specifically for blood centers? Contact us at 800.516.1804 ext. 7320 or info@donordialogue.com to learn more.