Text Message Reminders
As technology advances, it is important for your blood center to advance along with it. Today, almost everyone carries a cell phone which has driven the popularity of text messaging blood donors. This fast and effective form of communication is especially well-liked and utilized by the younger, tech-savvy generation. This rising demographic is offering much recruitment and growth potential for your centers, making it vital that you target this group through a method they use most.

Donor Dialogue makes implementing a text message recruitment strategy very easy. The most important thing to understand is that text messaging is an opt-in service, which means your donors must sign-up to receive it since standard text message fees will apply to the recipient. In order to do this efficiently, it requires maintaining current cell phone lists. Fortunately, we can manage this entire process for you.

The two most well-used strategies for donor recruitment via text messaging are reminders and alerts. When a donor makes an appointment, along with any requested e-mails and phone calls, they also have the option of receiving a text message sent 24 hours from the scheduled appointment. This greatly reduces the chance of a donor missing an appointment since their reminder can be as mobile as they are!